USER DOCUMENTATION
Advertising Platforms
- Entity Relationship Diagram
- Table Description
- Data Sources
- Data Destinations
- How to Use Template
- Authorizing Data Sources
- Authorizing Data Destinations
- Most Common Errors
Using one of the advertising platform templates will give you an overview of the costs of all of your campaigns in the marketing channels you use. All data will be stored in one table and one location. That means that you won’t have to go to multiple systems and collect data manually anymore. Keboola Connection will do it for you.
With this end-to-end flow you can bring into Keboola Connection data from one or more marketing channels of your choice (Facebook Ads, LinkedIn Ads, Google Ads, and Bing Ads). After all the necessary tasks are performed on the data, you load the results into Snowflake, Google BigQuery or Google Sheets. You can also enrich the data with Google Analytics.
The flow, in a nutshell:
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First, you will select one or multiple data sources (extractors) that will provide all your available data about your campaigns.
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To enrich the marketing model with keywords, ad groups, and marketing transactions, you can also bring in your Google Analytics data (data about basic sessions and transactions).
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The data extracted from the ad platform or platforms will be placed into one output table containing basic information about campaigns, impressions, clicks, costs, and cost conversions.
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Then, optionally, Google Analytics session (new and returns), page views, and bounces will be added to the output table, and two new tables will be created for transactions and keyword ad groups.
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The data will be written into a selected destination, for example, your Google Sheets account via the Google Sheets destination component (writer).
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Finally, you will schedule and run the entire flow (i.e., the sequence of all the prepared, above mentioned steps, in the correct order). All your selected source components, all data manipulations, and the Google Sheets destination component, will be processed.
Entity Relationship Diagram
An entity-relationship diagram is a specialized graphic that illustrates the relationships between entities in a data destination.
Table Description
| Name | Description |
|---|---|
| ONLINE MARKETING | contains data about impressions, clicks, costs per clicks, and costs per conversions |
| ONLINE MARKETING TRANSACTIONS | contains a list of campaigns of each account |
| ONLINE MARKETING TRAFFIC | contains data about sessions, pageviews, bounces, and cpc of each campaign per day |
| KEYWORDS ADGROUP | contains a list of keywords and ad groups |
Data Sources
These data sources are available in Public Beta:
Data Destinations
These data destinations are available in Public Beta:
How to Use Template
The process is simple. We will guide you through it, and, when needed, ask you to provide your credentials and authorize the destination component.
First decide which data source and which data destination you want to use. Then select the corresponding template from the Templates tab in your Keboola Connection project. When you are done, click + Use Template.
This page contains information about the template. Click + Use Template again.
You’ll be asked to write a name for the template instance you are about to create. You can use the template as many times as you want and still keep everything organized.
After clicking Next Step, you will see the template builder. Fill in all needed credentials and perform the required OAuth authorizations.
Important: Make sure to follow all the steps very carefully to prevent the newly created flow from failing because of any user authorization problems. If you are struggling with this part, go to the section Authorizing Data Destinations below.
Follow the steps one by one and authorize at least one data source from the list. Finally, the destination must be authorized as well.
When you are finished, click Save in the top right corner. The template builder will create your new configuration, and when it is done, you will see the newly created flow.
Click Run Template and start building your visualizations a few minutes later.
Use Data App with Template
If you want to vizualize the data from this template via a predefined data app, simply select this template from the list, and then click Use Template. This will guide you to a page where all the details related to this template are described. From here, click Use Template once more, give it a name, and click Next Step.
This will take you to the page where you can set up the template containing the data app configuration. Here, you will need to provide credentials for the data sources (extractors) and data destinations (writers) you want to use.
Once you have completed this step, you can launch your data app. To do so, select the checkbox Let’s do it in the Online Marketing Report application and save the configuration.
A data app has been created. You can also find its details in the section Components – Data Apps, where you can always edit the data apps you have created.
Below, you can see a screenshot of the data app created from the Advertising Platforms template.
Authorizing Data Sources
To use a selected data source component, you must first authorize the data source. You need to use at least one of the following marketing data sources. In addition, Google Analytics can be used to enrich the data.
Facebook Ads
Log into Facebook with redirection from this step and allow Keboola Connection to access the data.
From the list of accounts select the accounts from which you want to download data.
Bing Ads
First, authorize your Google account. To configure this source component, you must also have a Microsoft account, where you can find the Developer Token (Developer Account).
The Account ID (aid) and Customer ID (cid) can be found in the URL of your campaign https://ui.ads.microsoft.com/campaign/vnext/campaigns?aid=XXXXXXXXX&cid=XXXXXXXXX&uid=XXXXXXXXX.
LinkedIn Ads
Authorize your LinkedIn account and then fill in the start and end dates following the example.
Google Ads
Authorize your Google account and select the period for extracting the data.
Google Analytics
Authorize your Google account and select the period for extracting the data.
Authorizing Data Destinations
To create a working flow, you must select at least one data destination.
BigQuery Database
To configure the destination component, you need to set up a Google Service Account and create a new JSON key.
A detailed guide is available here.
Google Sheets
Authorize your Google account.
Duplicate the sheet into your Google Drive and paste the file ID back to Keboola Connection. It is needed for correct mapping in your duplicated Google sheet.
Snowflake Database Provided by Keboola
If you do not have your own data warehouse, follow the instructions and we will create a database for you:
- After clicking Save, the template will be used in your project. You will see a flow.
- Go there and click on Snowflake Data Destination to configure it. You will be redirected to the data destination configuration and asked to set up credentials.
- Select Keboola Snowflake database.
- Then go back to the flow and click Run.
Everything is set up.
Snowflake Database
If you want to use your own Snowflake database, you must provide the host name (account name), user name, password, database name, schema, and a warehouse.
We highly recommend that you create a dedicated user for the destination component in your Snowflake database. Then you must provide the user with access to the Snowflake Warehouse.
Warning: Keep in mind that Snowflake is case sensitive and if identifiers are not quoted, they are converted to upper case. So if you run, for example, a query CREATE SCHEMA john.doe;, you must enter the schema name as DOE in the destination component configuration.
More info here.
Most Common Errors
Before turning to the Keboola support team for help, make sure your error is not a common problem that can be solved without our help.
Missing Credentials to Snowflake Database
If you see the error pictured below, you have probably forgotten to set up the Snowflake database.
Click on the text under Configuration in the top left corner. This will redirect you to the Snowflake Database component. Now follow the Snowflake Database provided by Keboola on the page Authorizations/destinations.
Then go to the Flows tab and Run the flow again.
